Rollin' on the River

Lookie, lookie what just hit our inbox: why if it isn't the young Mr Viiperi, taking us behind-the-scenes at last week's Bershka shoot! The perfect Spanish poster boy for the Spanish label, River stars in the Bershka autumn/winter 2011 look book. Oh, and we're hiring him to do all our backstage photography from now on.

www.bershka.com

The Reinvention of Rory

Rory Torrens: before and after

Rory Torrens is on the cover of CHAOS. And because we've always been partial to a bit of before-and-after action here at Camp Elite, here's one to rule them all: we sent Rory to go and get his hair did. That's right, y'all. Makeover season is in the air and like so many superstars before him (well, you know, Janet Jackson and the new short do etc.), Rory went all out on the reinvention front. We only hope that a faint whiff of hairspray will still fill the Elite office when he flounces through our hallways, all new and closely cropped...

www.chaos-mag.com

A Beautiful Day Out...

Elite London is thrilled to announced that we will be teaming up with our friends at Marie Claire magazine and Maybelline New York on a venture to bring the glamour of backstage beauty to the masses. Join us at the Maybelline Shop during London Fashion Week on Sunday 19th and Sunday 26th September where as well experiencing the fabulous treats Marie Claire and Maybelline have to offer, you have the opportunity of being spotted by one of our scouts. See you at 18 Shorts Gardens, (just off Neal Street) Seven Dials, Covent Garden, WC2H 9LD

Here we go again...

Right Summers over...we’ve officially started September and in Fashion that can only mean one thing... Fashion Week is only a couple of weeks away now and in the world of model agencies all focus is now on show packs. We couldn’t be more proud with the Elite London Show pack this Season which has to be our strongest line up to date...from our rising stars to the pro’s on main board, Elite models look set to dominate the catwalks yet again. Keep posted for more updates on the Show Pack journey (from Friday afternoon, mass agency assembly line to the moment we set them loose on casting directors) and let the madness begin!

Oscar season

One thing is getting an Oscar - another thing is finding a place for it. Cher says she uses hers as a doorstop, Jack Nicholson's moonlights as a hatstand, and Jodie Foster keeps hers in the bathroom. At Elite, we like to put our Oscar in D&G campaigns. He goes so well with the surroundings.

Above: the amazing Oscar Spendrup in the D&G autumn/winter 2010 campaign.

www.dolcegabbana.com

Boyzone

Sorry about the title. It was that or 'Boys Boys Boys'. One gets a little distracted on the creative word front when one's office is populated by the boys above. They're extremely well-behaved, though, and River brought us chocolates.

Left to right, it's River Viiperi, Vincent Banic, Bobby Sabel, George Paul, and Justin Charles.

Be My Valentino

Vogue veteran Charlotte Di Calypso wows us yet again in (dare we say it, very wearable) Valentino couture for the latest issue of Dansk magazine.

Shot by Bojana Tatarska and accessorised with this seasons ‘must have’ naked man, Charlotte breathes life into the fading world of couture.