While the LFW schedules are already a fantastic showcase for the launching of the incredible young designers that work in the UK, we're really happy to see the high street and the public get a peek behind the industry's doors at last. After all with so many amazing LFW designers (Christopher Kane, Louise Goldin, Mary Katranzou, PPQ...) now designing for our everyday retailers it's only fair that the high street show what they can do too!
So in the middle of a manic fashion week, 23 fabulous Elite London girls took to the catwalk at the Saatchi Gallery to present the new collections from the brands that make the British high street the best in the world - Warehouse, Zara, ASOS, Reiss and French Conenction to name just a few. With an interval performance by Pixie Lott and the launch of the SAMSUNG DIVA ELITE MODEL LOOK 2010 as well, it was an action packed afternoon for Elite, and we couldn't be happier to be supporting a great new addition to the fashion calendar.
See this week's LOOK magazine for the 36-page special coverage of the Look Show, and go online at http://www.look.co.uk/ to see all the videos and pictures from the show
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